AGGPRO proudly present a brand refresh to align with SMT GB and to showcase the growth of the company.
We also wanted everyone to be part of our brand refresh, following the acquisition of AGGPRO by SMT GB.
We would like to thank Lucy and Alison from SMT GB for making the journey to celebrate with our team yesterday at our internal brand launch event, introducing all of AGGPRO’s employees to SMT GB’s representatives.
As a team, we have an exciting period of growth that is a reflection on our team. Our reputation comes from our stellar team, many of whom have been present for many key events in AGGPRO’s history and having multiple long-standing employees alongside some newer faces has created quite a formidable team.
It’s been a very exciting period of change for AGGPRO, not only in being acquired by SMT, but also by acquiring McCloskey Equipment. Amongst all of the business changes, we decided to give AGGPRO a brand refresh, rather than a full rebrand to reflect our growth and professionalism.
The logo itself has been changed in a few distinct ways. It now has two colours, which are very similar to the original ones, with a slight tweak to darken the red. Secondly, we have removed the hyphen and have brought our font more in line with SMT GB’s. Finally, the angle on the ‘A’ aligns with the angle on the ‘M’ in SMT for a consistent visual identity.
AGGPRO is recognised across the industry and our team has a reputation for quality. We didn’t want to lose this, so we have stayed true to the brand while consciously bridging the visual gap between AGGPRO and SMT.
Our internal brand launch even was to celebrate the future of AGGPRO with our new team members. We look forward to this period of accelerated growth with SMT GB.
If you have any questions about the brand, feel free to reach out to carys.loveland@agg-pro.com.
